For the January edition of Toy World, our very own Jon Chambers explored how marketing in 2023 needs to be armed with the right data to make the right decision.

Jon detailed a number of principles for marketing in a recision. Including elements such as maximising your share of voice over competitors, identifying and focusing on the key battlegrounds for this.

We also go on to detail the impact of Netflix and Disney+ enterting the commercial space and what this means for the toy industry specifically.

Please head to Toy World to read more!