Last Thursday, Generation Media took over Leicester Square’s Big Screen at Vue cinema, with KidCon22. The conference titled ‘Tomorrows World, Today’ delivered education, entertainment and inspiration for marketing professionals from across a host of industries looking to communicate effectively with children.

CEO Dean Weller kicked off the day with Director Lauren Coombs who took us on a journey back to ‘pre-covid’ times. This was followed by a range of bitesize presentations & a leading industry panel, with a focus on showcasing the latest kids’ media consumption from several different standpoints, but with one very strong message: “Tomorrow’s World is Today.”

Speakers included an array of experts from Generation Media Senior Management & Leadership team, as well as guest speakers Massai Lawrence, who spoke about being a Gamer and NFT trader. The morning was wrapped up by an all-star line-up of panellists including – Dylan Collins, Rene Rechtman, Bobi Carley and Ruth Cartwright discussing all things from how much the children’s media space has changed to the importance of children’s online safety.

For those who could not attend the in-person event, and to facilitate Generation Media’s growing international client base, the event was simultaneously streamed in the Metaverse. Online attendees were able to sit at virtual meeting tables whilst watching the live stream of each presentation.

Generation Media would like to extend a big thank you to all the attendees who took the time out of their day, contributors, partners, and supporters of the event. They raised over £3,000 admission sales with the agency then matching the full amount to donate a total £6,000 to the BTHA Toy Trust.

For anyone that missed out, please reach out for a recording & summary of the presentations.