The Role: AV Executive – DRTV Specialist
The tasks the individual would be expected to assist on are below but not limited to (training will be provided for certain areas):
Support the Business Director: AV in managing the agency’s portfolio of AV campaigns
Be the agency’s lead point of contact for key media suppliers
Plan and buy for the agency’s largest DRTV client.
Lead, under the guidance of the Business Director: AV, the integration of YouTube campaign management into the agency’s AV department
Assist team in negotiation of, and manage delivery of, media owner deals/campaign delivery across TV, BVOD and YouTube
Manage compilation of key agency and client reports including buying results and market competitive reporting
Support client teams with preparation and presentation of material required for client and internal meetings
Establish strong working relationships with internal teams, media owners and other third parties.
Essential Skills/Behaviours:
Min 1-2 years’ UK experience in media agencies buying TV (Brand and DR) and YouTube.
Proficient in use of TV planning and buying systems, such as DS Media, DS Media Planning, Techedge, K2.
Previous experience with Caria and Prisma
Previous exposure to TV to Web attribution systems, such as Adalyser (preferred), TVSquared or in-house tool.
Desirable Skills:
Previous media agency or media owner experience.
Numerical and technical aptitude
Strong attention to detail
Good written and verbal communication skills
Ability to work independently and effectively within a team.
Experience in entertainment and children’s media
Confidence, positivity, and an ability to present yourself amongst internal/external colleagues.
Strong attention to detail and organisational skills.
Good level of computer literacy, especially in MS Word, Excel, PowerPoint and Outlook.
Ability and confidence to learn and apply new skills.
Experience in working across international territories.
The position would be reporting directly to the Business Director: AV.
Salary will be dependent on experience.
If this sounds like you and you'd like to apply, or you'd like more information on the role, send your C.V. and portfolio to contact@generationmedia.co.uk